Career

James Fraser, Stereolove remixes dance music for nightclubs - DJ Sydney, Melbourne, BrisbaneSo, you’re probably wondering, Who’s the guy in the cap? Where’d he come from? And what’s he about?

As the song says: “Music Is My Life…”

When I started this site, my web designer Gina Brett of LexiPhi.com, suggested I write about my last 21 years in the industry, so here goes.

My name is James Fraser and I started collecting 12″ records around 1986, when I moved to Sydney (from Brisbane) with a friend. We hit the clubs and heard stuff that we NEVER heard on radio; amazing artists like Deodato, Colonel Abrams, Sylvester and Evelyn ‘Champagne’ King.

Thoughts of wanting to become a DJ began when I moved to Melbourne in 1989 and I was offered work with Central Station Records. For those who remember, it was the MECCA for music freaks. The store imported music from around the globe, be it Dance, Funk, Disco, Freestyle, HI-NRG, Rap. You name it, we had it. Central Station was also a very successful record label.

Working at the store enabled me to build a massive collection of tunes, which served me well when I went on to become a full time DJ in Sydney around 1991. From 1991 – 1995 I held residencies at most major night clubs in Sydney, and also played the ‘Sydney Gay & Lesbian Mardi Gras’ & ‘Sleaze Ball’ parties in 1993, 1994 & 1995.

By the end of 1995, I had formed a DJ remix service with my good friend (and world renowned DJ) Paul Goodyear. Here we were able to remix and reproduce – for DJs only – hundreds of songs to make them dance-floor and DJ friendly.

We then moved our operation to Melbourne and that is where the next phase of my DJ career began. I had residencies at The Peel Hotel and ‘3 Faces’ Club, at a time when dance music was morphing into the more trance and progressive styles that symbolized the late 1990s and early ‘noughties’.  In 2001 ‘3 Faces’ reverted back to it’s original name of the Market Hotel, and I had the pleasure of being it’s resident Friday night DJ for the next 10 years. Not only was The Market known for it’s kick-ass sound system, but it played host to an amazing roster of local & International DJs and performers. I also had the pleasure of working with one of the best lighting designers Rob Lawry.

I am currently busy working on some Stereolove tunes for future release. In the meantime, you can hear me play at Sircuit Bar on Friday nights www.sircuit.com.au

See you on the dance floor !